Diageo launches a Chinese white spirit to the UK market
04 July, 2012
Diageo, has launched Chinese white spirit brand, Shui Jing Fang, onto the UK domestic market.
Diageo buys Brazilian cachaça brand Ypióca
28 May, 2012
Diageo, the world's leading premium drinks business, has announced that it has reached agreement with Ypióca Agroindustrial Limitada to buy cachaça brand, Ypióca, and certain production assets.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
